U.S. HISPANIC
Univision News and Pivot acquires the U.S. TV rights to original documentary Césars Last Fast
Maribel Ramos-Weiner| 21 de enero de 2014
The documentary will premiere simultaneously in English and Spanish on the two networks Pivot and the Univision Network respectively
Pivot, the cable network from Participant Media targeting Generation Y, and Univision News, the news division of Univision Communications Inc., have acquired the U.S. TV rights to Césars Last Fast from Richard Ray Pérez and Lorena Parlee in advance of its world debut at the Sundance Film Festival. The deal marks the first of ten documentaries to be co-produced or acquired by Pivot and Univision News (and Latin World Entertainment) as part of a previously announced alliance. The documentary will premiere simultaneously in English and Spanish on the two networks Pivot and the Univision Network respectively. The announcement was made by Evan Shapiro, president, Pivot and Isaac Lee, president of Univision News and CEO of Fusion.Césars Last Fast follows Chávez on what would be his last act of protest, a 36-day water-only fast to draw attention to the horrific effects of pesticide use on farm workers, their families and communities. “We are proud to partner with Participant Media to expand our high quality content offerings and give our millions of Spanish-speaking viewers the opportunity to enjoy extraordinary programs like this one. César Chávez is a revered figure in the Hispanic community, and this original documentary will undoubtedly be of great interest to Univisions audience,” stated Lee.
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