U.S. HISPANIC

Univisión finishes as the #3 broadcast network in primetime among Adults 18-34

Maribel Ramos-Weiner | 29 de marzo de 2011

For the entire week of March 21st, Univisión was the #3 broadcast network in primetime, out-delivering ABC, NBC and CW with 1.2 million Adult 18-34 viewers and finished as the fifth most-watched network among Adults 18-49 (2.1 million) and Total Viewers 2+ (4.0 million).Last week, Univision experienced the highest year-to-year audience growth of any broadcast network in primetime compared to the same week in 2010 among Total Viewers 2+ (+28%), Adults 18-49 (+31%) and Adults 18-34 (+38%).On Friday night, Univisión ranked as the #2 broadcast network (behind CBS) among Adults 18-49 and Adults 18-34. Its novelas were among the top 5 most-watched programs on all of broadcast television on this night with #3 Triunfo delamor (Triumph of Love) and #4 Eva Luna.The fourth telecast of the fifth season of Univisión’s Nuestra Belleza Latina (Our Latin Beauty), which featured the selection of the twelve finalists, as well as a musical performance from reggaeton duo Rakim y Ken Y, attracted 3.1 million Total Viewers 2+ and 1.6 million Adults 18-49, including more Adult 18-34 (854,000) views than first-run episodes of ABC’s America’s Funniest Home Videos and NBC’s America’s Next Great Restaurant on Sunday night.

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