U.S. HISPANIC
Univision expands its corporate initiative Se Habla USA
Maribel Ramos-Weiner| 27 de junio de 2019
Se Habla USA 1
Univision is expanding Se Habla USA, its corporate initiative launched last year to celebrate Latinos in the U.S., their languages and contributions to this country.
The expanded Se Habla USA will now feature original bilingual content created for Latino youth that will live across Univision’s multiple platforms, including on-air, digital and social media. Tailor-made for Hispanic millennials and Gen Z, Se Habla USA also includes a new line of playful and cultural relevant merchandise that can be purchased online at www.sehablausa.com.
Among the stories that Se Habla USA will feature across its platforms are profiles of Latinos who are impacting their communities and doing extraordinary work in the U.S. in arts, business, social impact, academia, government and more. These profiles will be featured on the newly launched digital destinations www.sehablausa.com and Instagram @sehablausa.
“Latino youth are collectively changing the face of this country– they are helping drive economic growth, political dialogue, music and pop culture. Se Habla USA is our effort to provide this generation with a space and community that celebrates the unique shared experience of being young and Latino in the United States through original digital content, dedicated social media channels and colorful merchandise designed by and for them,” said Jessica Rodríguez, president of Entertainment and CMO of Univision.
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