U.S. HISPANIC
Univision Deportes’ broadcast of the 14th edition of CONCACAF Gold Cup reached over 29 million Total Viewers 2+
Maribel Ramos-Weiner| 28 de julio de 2017
Driven by the strong audience delivery of the CONCACAF Gold Cup, Univision Deportes Network is positioned to end July as the No. 2 sports network
Throughout 25 matches across 12 teams, Univision Deportes’ broadcast of the 14th edition of CONCACAF Gold Cup reached over 29 million Total Viewers 2+ and 13 million Adults 18-49.
Univision Deportes’ coverage garnered more than three-times the audience versus FOX’s broadcast of the tournament.
Additionally, the tournament outperformed the Spanish-language broadcast of the FIFA Confederations Cup by +23% with Total Viewers 2+ and +26% with Adults 18-49. Across the networks of Univision, Gold Cup averaged 1.4 million Total Viewers 2+ and 766,000 Adults 18-49.
Driven by the strong audience delivery of the CONCACAF Gold Cup, UDN (Univision Deportes Network) is positioned to end July as the No. 2 sports network, ahead of ESPN 2 and NBCSN; No. 4 year-to-date in primetime, ahead of FS1.
“The 2017 CONCACAF Gold Cup marks another successful tournament for us and further cements Univision Deportes as the official home of soccer. Univision Deportes continues to win across the scoreboard thanks to our talented and passionate team, and most importantly, our viewers who make us the go-to destination for soccer in the U.S.,” said Univision Deportes president, Juan Carlos Rodríguez.
The culminating match between USA and Jamaica delivered 2.5 million Total Viewers 2+ and 1.3 million Adults 18-49 on Univision. This was most-viewed USA Gold Cup match (excluding matches versus Mexico) on any network since the June 22, 2011 Gold Cup Semifinal, USA versus Panama match, on Univision.
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