U.S. HISPANIC
Univision Deportes: 60% growth and an unprecedented explosion of digital
Maribel Ramos-Weiner| 24 de junio de 2014
Juan Carlos Rodríguez, president of Univision Deportes
Juan Carlos Rodríguez, president of Univision Deportes, announced a 60% growth compared to the previous World Cup, making this years edition the best in the networks history in all aspects: distribution, ad sales and especially the explosion of its digital reach.We have met and exceeded all our clients impressions targets. The digital world has exploded. It has been a success. Today is proof that a new era of live sports is beginning for broadcast TV. The equation of the digital world and the linear world will continue to change, with the digital world gaining influence, Rodríguez told PRODU at the Univision Deportes studios located at the International Broadcast Centre, the World Cups broadcast facility in Rio de Janeiro.Univision Deportes is in charge of covering all the multiplatform sports programming needs of the groups channels: Univision, UniMás and UDN itself.Our channel is being distributed to over 30 million homes, 40%-50% above our competition, said Rodríguez.He announced that for the 2016 Copa América, there will be a mini World Cup in primetime in the U.S., with about 32 matches from 16 countries, which is expected to be the most important soccer event to date in the history of the U.S.
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