U.S. HISPANIC

Univision deploys the strength and reach of its platform with the 2014 World Cup coverage

Maribel Ramos-Weiner| 15 de abril de 2014

Just a few weeks away from the 2014 World Cup, Univision is leveraging all its content verticals (sports, entertainment and news), and all of its platforms (digital, local stations, radio), to pave the road for this great event.Efforts began 100 days prior to the opening of the games and since then the company has been focused in telling different stories about the world’s biggest sporting event: from highlighting the most important moments in the history of the Cup to featuring the culture, traditions and lifestyle of the host country.“Both for us and our audience, the World Cup is much more than a sporting event, and that’s why we developed an integrated programming strategy that provides content that appeals both to the die-hard soccer fan as well as the casual viewer who may just want to check the scores but is interested in the entertainment and pageantry surrounding an event of this magnitude,” said Juan Carlos Rodríguez, president of Univision Deportes.Rodríguez says the group will have four studios in Rio de Janeiro, both in the IBC and in other emblematic locations around the city, including the beaches of Copacabana.“We will have around 150 people working to bring a unique, extensive and original coverage. There will be 740 hours of programming over the month-long event. This includes the live broadcast of the tournament’s 64 games, pre- and post-game live reports from all 12 host cities, and 24-hour coverage on our platforms (TV, mobile, online),” added Rodríguez.This campaign will offer more than double the content and programming than that of previous World Cup coverages.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.