U.S. HISPANIC
Univisión Averages 8.8 Million Total Viewers 2+ During 2010 FIFA World Cup Final Match
Maribel Ramos-Weiner| 13 de julio de 2010
The final match of the 2010 FIFA World Cup South Africa of Spain vs. The Netherlands broke all audience records for a World Cup Final in Univisión´s history
Univision Communications Inc. announced that the final match of the 2010 FIFA World Cup South Africa of Spain vs. The Netherlands broke all audience records of a World Cup Final in its history, delivering 8.8 million Total Viewers 2+ (8,821,358), 5.4 million Adults 18-49 (5,369,506), 3.3 million Adults 18-34 (3,259,553) and 4.0 million Persons 12-34 (3,986,927), making it the most-watched final in the networks history and outperforming the 2006 final (France vs. Italy) by 49%, 45%, 53%, and 52% in the demos. Additionally, the final 2010 FIFA World Cup match-up is the third most watched program in the history of Spanish-language television, regardless of genre, among Total Viewers 2+, only behind Univisions broadcast of the México vs. Argentina match on June 27th (9,405,222) and the finale of Univisións novela Destilando amor (Essence of Love) on December 3rd, 2007 (9,018,000).
