U.S. HISPANIC
Univisión announces the sponsor lineup for the fifth season of Nuestra Belleza Latina
Maribel Ramos-Weiner| 5 de marzo de 2011
Univision Communications Inc. announced the sponsor lineup for the fifth season of its hit reality show Nuestra Belleza Latina (Our Latin Beauty).AT&T, Colgate Total toothpaste, Disney Parks, JCPenney, Maybelline New York, Garnier and Subway Restaurants will be integratedthroughout the programs TV and online platforms.Nuestra Belleza Latina (NBL) will air on Sundays at 8pm on the Univisión Television Network and will be hosted by Univisión personality Giselle Blondet, who will also serve as a mentor to the participants.We are excited to offer our marketing partners such a targeted and compelling program through which to reach millions of Hispanic consumers. Our viewers love this show and we are offering more opportunities than ever for brands to connect from on-air, to online, to mobile, to social media, said David Lawenda, president of Advertising Sales and Marketing, Univision Communications Inc.The fourth season of Univisions Nuestra Belleza Latina generated, on average, 3.0 million viewers on Sunday night during its full-run in 2010, with the finale delivering 4.0 million viewers 2+.
