U.S. HISPANIC
Univision Agency promotes Silvia García to VP of Media Planning and Multiplatform Strategy
Maribel Ramos-Weiner| 5 de noviembre de 2013
García will drive media planning for over US$500 million worth of inventory across Univisions on-air platforms on broadcast and cable
Univision Agency announced the promotion of Silvia García to vice president of Media Planning and Multiplatform Strategy.In this new role, García will drive media planning for over US$500 million worth of inventory across Univisions on-air platforms on broadcast and cable. Based in Miami, the executive will also work closely with other divisions to build out media planning and strategy in support of Univisions digital, radio, local and empowerment platforms. Garcías collaborative nature and strong execution in optimizing the value of promotional inventory has contributed significantly to the growth of the Univision Agency over the last year.
