U.S. HISPANIC
Univisions Advertising Week leadership breakfast discusses the new American reality
Maribel Ramos-Weiner| 6 de octubre de 2011
Manny Vidal, CEO of The Vidal Partnership; former NY Yankee Bernie Williams; and David Lawenda, president of Ad Sales and Marketing of Univision
As part of the Advertising Week in New York, Univision presented a panel that discussed the new American reality over 50 million bicultural, bilingual Hispanics make up this country and are only growing. Hispanics are shifting the conversation among marketers. The panel made up of Martine Reardon, EVP of Marketing & Advertising at Macys; Tony Pace, CMO of Subway Franchise Advertising Fund Trust and Bernie Williams, discussed what it means to be Hispanic in the U.S. They discussed acculturation among Hispanics – how Hispanics embrace both their Latin roots and American culture. As Bernie Williams put it, being Hispanic in this country means being in the crossroads of two cultures and having the freedom to pick and choose what you want. Reardon and Pace also discussed how targeting Hispanics equals growth for your company. The invitation-only event was held in Bryant Park Grill in New York for marketing and agency professionals.
