U.S. HISPANIC
Ultra Fiesta strengthens its television and social media presence
Maribel Ramos-Weiner| 13 de mayo de 2016
With an innovative curated programing designed to satisfy the needs and preferences of young Latinos in the U.S., Olympusats Ultra Fiesta has grown into one of the most popular multiplatform entertainment networks in the Latino music industry, building trust among the Hispanic millennial generation, a coveted demographic.We have grown to become one of the main sources of information about the trends across all Latin music genres. Our goal is to continue acquiring the newest video clips, interviewing the most famous artists, and covering the most popular events. And we are planning more activities on social media, stated Luis Jairala, host, producer and manager of Ultra Fiesta. Recently, Jairala sat down with Thalía, an internationally renowned actress and singer, to talk about her latest album titled Latina and her relationships with fans. The Mexican celebrity invited emerging artists to participate in her record, featuring Colombian singer Maluma. Their duet single Desde Esa Noche music video is on rotation in Ultra Fiesta, as well as the one-on-one interview.Ultra Fiesta is using live television events and social media to drive its footprint in the U.S. Latin Music industry and spark high levels of audience involvement, enhancing its brand image. Reaching young Latinos across platforms is about understanding their passions and unique consumption habits. As a result, the networks first-ever #UltraFiestaTV Twitter party on May 4th was a resounding success.During the one-hour-long chat, hosted by influencer bloggers and the famed Regional Mexican artist Luis Coronel, Ultra Fiestas Twitter page @UltraFiesta increased significantly its follower base. The conversations #UltraFiestaTV hashtag drew 8.2 million impressions, a positive sign of the audience engagement. On Facebook, Ultra Fiestas official page has received more than 33,500 likes.
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