U.S. HISPANIC
UDN out-delivered NBC Sports Network, MLB Network, and Fox Sports 1 last week
Maribel Ramos-Weiner| 27 de junio de 2014
Hristo Stoitchkov of Univision Deportes Fútbol Club
Last week, Univision Deportes Network (UDN) out-delivered NBC Sports Network, MLB Network, and Fox Sports 1 last week in Total Day and Primetime among Total Viewers and Adults 18-49. In Total Day, UDN averaged 175,000 Total Viewers and 98,000 Adults 18-49, out-delivering MLB Network by +80% and +197%, respectively, Fox Sports 1 by +99% and +197%, respectively, and besting NBC Sports Network by +154% and +263%, respectively.In primetime, UDN averaged 161,000 Total Viewers and 101,000 Adults 18-49, out-delivering Fox Sports 1 by +10% and +63%, respectively, NBC Sports Network by +18% and +106%, respectively, and besting MLB Network by +74% among Adults 18-49 (Source: The Nielsen Company, NPM, NPMH, L+SD data).UDN ranks as the No. 1 Spanish-language sports network in 2014 to-date in both Total Day and Primetime among Total Viewers and Adults 18-49:-UDN had the most-viewed week ever among all Spanish-language sports networks in total day across all demos.-In Total Day, UDN bested ESPN Deportes by +35% and FOX Deportes by +24% among Total Viewers, and by +33% and +17%, respectively, among Adults 18-49.-In Primetime, UDN outperformed ESPN Deportes by +79% and FOX Deportes by +47% among Total Viewers, and by +89% and +60%, respectively, among Adults 18-49.
