U.S. HISPANIC

TV Azteca: To make an original production is always a big challenge

Maribel Ramos-Weiner| 14 de octubre de 2016

Ana Celia Urquidi is in charge of the Talent Coordination at TV Azteca (in the picture with Ríchard Izarra, Editor-in-Chief at PRODU)

Ana Celia Urquidi, in charge of the Talent Coordination at TV Azteca, in an exclusive interview with Ríchard Izarra, Editor-in-Chief at PRODU, tells her plans upon her return to TV Azteca.

Throughout her career she has produced more than 35 stories, including telenovelas, series, and others. Telenovela is a format she has enjoyed very much.

“We have been receiving lots of material from the start of April,” and this has given them time to make a very conscious analysis, “mainly regarding the story we are going to tell.”

She sees “that the characters, the story, is not a repetition, that it is not boring, that it doesn´t follow a similar pattern to something previous”. They have been working on this for six months to start making their first original productions.

“To make an original production is always a big challenge because it is not the same to have a proven story that you just have to adapt.”

What they are going to make is a melodrama, “because it is the genre that the audience in Mexico and Latin America consume, it is what we like, what we identify with.” That is the case of Desaparecida, one of the new productions that, together with La Fiscal de Hierro will be launched in two weeks.

Urquidi, used to be an actress and worked for 19 years with Epigmenio Ibarra in Argos, and she will be at Mipcom junto a Joshua Mintz.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
Noticias relacionadas (1)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.