U.S. HISPANIC Versión en español

TV Azteca: A significant challenge lies in adapting to the rapid pace of industry evolution

Vanessa Maldonado| 23 de agosto de 2024

In her new position, Jessica Stescobich will be responsible for overseeing key areas, including signals, international sales, promotion, and international distribution

Jesica Stescobich, the newly appointed director of Distribution and Strategic Alliances at TV Azteca International shared exclusively with PRODU insights into her new role and the challenges she faces, including the integration and expansion of the company’s operations.

In her new position, Stescobich will be responsible for overseeing key areas, including signals, international sales, promotion, and international distribution. “Leading this team presents a significant challenge due to the multifaceted nature of our operations. There’s much more to our work than what is immediately apparent,” she noted. Her role involves coordinating these diverse departments to enhance the product offering and optimize the programming of the company’s channels.

“I’m developing a comprehensive strategy in collaboration with the entire team to optimize all aspects of our operations, including revenue, processes, and overall efficiency. My extensive experience enables me to leverage our collective knowledge and expand our business,” she noted.

A pressing challenge for TV Azteca is the effective integration of its various operational areas. “One of our primary goals is to leverage all available resources and integrate them seamlessly to deliver a superior product, ensuring our channels feature the best programming, advertising, and promotion,” Stescobich stated. She emphasized the importance of enhanced collaboration among teams to achieve more cohesive programming and promotion, acknowledging that while progress has been made, there is still room for improvement.

SYNERGY BETWEEN TRADITIONAL AND NEW PLAYERS

Furthermore, the rapidly evolving market landscape poses another substantial challenge. “Keeping pace with the industry’s rapid transformation is crucial, as new competitors are constantly emerging, and technology and digital innovation are driving the current landscape.” However, Stescobich emphasized the importance of maintaining traditional operations, which remain relevant and valuable, while simultaneously embracing new digital opportunities in light of the increasing presence of new market players and the dominant influence of technology.

From a distribution perspective, the director notes that despite industry adjustments, there remains a consistent demand for high-quality content. “There’s always an appetite for compelling content, and audiences are constantly seeking entertainment. While the acquisition strategies of various companies, including traditional media and FAST channels, have evolved, the fundamental demand for quality content persists,” she stated. In response to this evolving landscape, TV Azteca’s strategy involves adapting to diverse platforms and formats, encompassing both traditional television and digital broadcast channels.

“We maintain strong partnerships with Free TV and traditional television networks and have successfully adapted our offerings to FAST channels, where we’ve achieved significant success with our industry partners. I view distribution as an opportunity for strategic expansion. While TV Azteca excels in fiction and entertainment, our content creation division also boasts a vast library of compelling products for those seeking specific content, providing another avenue for growth. Regarding the distribution of our channels, it’s imperative to continuously refresh our programming and offerings. We must stay aligned with the rapidly evolving industry and continue to expand and adapt accordingly,” she emphasized.

A FEMALE VISION IN AN EXECUTIVE POSITION

Stescobich also addresses the significance of female leadership in her new role. While emphasizing her primary focus on professional performance, she acknowledges the importance of her position as a woman in a traditionally male-dominated industry. “I embrace the challenge of being a woman director today,” she stated, highlighting the value of offering fresh perspectives and contributing her experience to the development of business strategies.

In this way, Jesica Stescobich begins her role at TV Azteca with a focus on improving internal collaboration, adapting to a changing market, and maximizing the potential of content distribution. Her leadership is aimed at balancing tradition with innovation in a constantly evolving sector.

Jesica Stescobich assumes her role at TV Azteca with a strategic focus on enhancing internal collaboration, adapting to the evolving market, and maximizing the potential of content distribution. Her leadership aims to strike a balance between tradition and innovation in this dynamic industry.


Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

Image
ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

Image
CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

Image
VIPS
Image

Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

Image
Image
Image
ACTUALIDAD
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Mi pequeña princesa
Image

Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.