U.S. HISPANIC
Tr3s: MTV, Música y Más will launch Niñas mal in January 2011
Maribel Ramos-Weiner| 3 de diciembre de 2010
The novela was produced by MTV Latin America and Sony Pictures Television
Tr3s: MTV, Música y Más (formerly MTV Tr3s) announces the premiere of MTV Latin America’s primetime sensation, Niñas mal. The MTV Latin America import drew in 12 million viewers across Latin America and held court at the #1 spot among cable channels (non-kid channels) in Mexico and Colombia within the 12-24 demographic. The novela was produced by MTV Latin America and Sony Pictures Television.Tr3s will debut the Mexican feature film of the same name (2pm), the Making of Niñas mal hosted by Mexican pop star Belinda (4:30pm), and a sneak peek episode (5pm) on Saturday, December 11th. Niñas mal will officially premiere on the network in January 2011.”The show’s MTV spin on the traditional novela has been a smash hit in Latin America and we’re totally fired up to bring it to the US. Its creative attitude fuses Latin American and US approaches, making it a perfect property for our bi-cultural US audience,” said Charlie Singer, SVP of Content and Creative for Tr3s.Inspired by the Mexican film of the same name, Niñas mal tells the story of three high-society girls who challenge the mold set by their parents.
