U.S. HISPANIC
Tr3s: MTV, Música y Más creates more original web content
Maribel Ramos-Weiner| 30 de junio de 2011
Grillin´with Rico is one of the new original web content
Tr3s: MTV, Música y Más announced the expansion of its digital output with more original and innovative content for its digital platform.This summer, the brand will introduce two new characters: first up is Rico, an unorthodox foodie and Latin grill master by trade, and then theres Spooky, a mischievous and giant opinionated and clever hamster of Mexican-decent. The new shows are Grillin with Rico, an 8-part series produced by Chris Brandi that will premier every Saturday, starting July 2nd on {www.Tr3s.com} and, El Spooky Show, with 12 exclusive online episodes to debut in August.El Spooky Shows character and storyline was created by La Comu Summer, the experiential division of global independent advertising agency La Comunidad. The show will be directed by La Comu Summer and produced by Error #170 Productora Audiovisual.Latinos are one of the largest and most underserved audiences online and research continues to indicate that they seek more bilingual/bicultural content across their multiple platforms. As one of the premier Latin entertainment destinations, Tr3s is uniquely positioned to deliver iCnnovative content across multiple screens, so were stepping up to the plate and introducing unconventional and clever characters that will certainly provide engaging entertainment for this digitally-connected Latino audience, said Charlie Singer, SVP of Content and Creative for Tr3s.
