U.S. HISPANIC
Tr3s acquires Azteca content to debut this month
Maribel Ramos-Weiner| 17 de septiembre de 2013
Tr3s announces the premier of new acquisitions from Azteca, as part of its new fall lineup. Following a steady stream of strong viewership and ratings globally, Pasión Morena and Bellezas Indomables make their debut on Tr3s this month. The new content will align with the networks more general entertainment offering which includes new realities, novelas, docu-series, comedy and music.Were confident these properties will connect with our 18-34 demo, in the same way theyve been embraced by beloved fans around the world. The complex storylines, bold characters and relatable stories deliver the daily dose of consumer engagement that Hispanics seek with the novela formats, said María Badillo, VP of Programming & Production for Tr3s.
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