Toyota Delivers Star-Packed NFL Campaign That Invites Fans to “Roll Deep” Together All Season Long

Toyota Motor North America today unveiled an NFL-themed campaign that highlights Toyota’s deep connection to the NFL and its support of football fans across the country. The campaign builds on Toyota’s 67-year legacy of playing a grassroots role in football’s rise in our communities, to now advancing a modern vision of how the brand will bring Toyota owners closer to the game they love in new and unexpected ways.

“The Official Automotive Partner of the NFL” will release a season-long schedule of content across linear broadcast, digital, paid social and in-game formats. The content features a debut spot, with additional creative to be shared later this season.

“For more than sixty-five years, Toyota has been there for road trips, practice drop-offs, and tailgates, connecting fans, families, and communities to America’s favorite sport,” said Michael Tripp, group vice president of Toyota division marketing. “This campaign demonstrates our commitment to immersing fans further into the excitement of gameday adventures.”

Campaign