U.S. HISPANIC
Time Warner Cable launches first regional sports network in Spanish dedicated to LA Lakers
Maribel Ramos-Weiner| 15 de febrero de 2011
Glenn Britt, Time Warner Cables Chairman & CEO
Time Warner Cable and the Los Angeles Lakers entered into a 20-year, wide-ranging agreement for rights to distribute all locally available pre-season, regular season, and post-season Lakers games, beginning with the 2012-2013 season.To showcase the games, Time Warner Cable will launch two regional sports networks in HD, including the nations first Spanish-language regional sports network, with new state-of-the-art facilities in Los Angeles, to bring fans the most compelling Lakers content using the latest technology.The networks will be available to all satellite, cable and telco distributors in the Lakers territory, which includes all of Southern California, Nevada and Hawaii.All Lakers games will be produced in high definition, with state-of-the-art technology and high production values in English & Spanish. The Spanish-language channel is a stand alone RSN with its own dedicated production of game telecasts and other unique content tailored to Spanish speaking Lakers fans not a SAP feed.This long-term agreement allows us to secure great must-have content for our customers in an advantageous arrangement that affords us greater control over our own economic destiny for decades to come. Well be able to fully leverage our experience in local and regional programming; we have been at the forefront of the industry with 24-hour regional news and 24-hour regional news in Spanish, and now were breaking ground with the nations first Spanish-language regional sports network, something thats tailor made for Southern California, said Glenn Britt, Time Warner Cables Chairman & CEO.
