U.S. HISPANIC
Time Inc. and Telemundo to launch a new TV series called SOS: Salva Mi Casa
Maribel Ramos-Weiner| 9 de abril de 2015
Time Inc. and Telemundo today announced the launch of a new television series, SOS: Salva Mi Casa, premiering Saturday, April 11 at 12pm ET/PT on Telemundo.The home improvement show, Time Inc.s first Spanish-language television program and its first major collaboration with Telemundo, has been picked up for one season.Each installment of SOS: Salva Mi Casa will follow real families in need of room renovations, whether it be transforming a guest room into a nurturing nursery or an office space into a teenage boys oasis. Host Andrea Minski and general contractor José Pérez come to the rescue, surprising homeowners to help fulfill the home improvement goals they dont have the skills or the time to achieve.”We are delighted to be working with Telemundo to create exciting, original programming. Time Inc. is expanding in many ways, including the launch of new digital, video and television products, and were thrilled to add our first Spanish-language TV venture to the mix with SOS: Salva Mi Casa,” said Evelyn Webster, EVP Time Inc. GMC, State Farm and The Home Depot have signed on as launch partners for the first season, with multiplatform campaigns encompassing television spots, digital and on-air integrations, and print and online ads in Time Inc.s People en Español and This Old House. Hispanics represent one of the fastest-growing demographics of homeowners in the U.S. Weve built this series on the foundation of Time Inc.s trusted and well-established properties in order to address the increasing number of Spanish speaking DIYers in need of solid home improvement advice and expertise, said María López Álvarez, SVP of Reality Programming, Telemundo.SOS: Salva Mi Casa is produced in association with Moonwater Pictures. This Old House editor Scott Omelianuk, television executive Edward J. ODonnell and Jesús Chuchi Rivero serve as executive producers.
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