U.S. HISPANIC
Thema-AlternaTV to celebrate its first collaborative exhibition in Latin American at Expo Convergencias in Mexico
Maribel Ramos-Weiner| 14 de julio de 2016
Thema-AlternaTV, the recently formed operation resulting from Canal+ subsidiary Themas acquisition of Miami-based channel distribution company AlternaTV, is celebrating its first collaborative exhibition in Latin American at Expo Convergencias to be held at the World Trade Center in Mexico City (July 19-21).Thema-AlternaTV will be making its first official presence in the Latin American marketplace with a new exhibition booth design (stand #310) at Expo Convergencias and will be presenting the new-look company as the definitive global resource for engaging and proven quality content for todays multiplatform viewing audience. In making the announcement, Patrick Rivet, senior vice president Distribution at Thema, said: Thema-AlternaTV is truly the worlds definitive resource for proven and successful content. Our two organizations have complementary strengths and our combined talents cover all of the skill sets and knowledge required for success in the worldwide media sector. Furthermore, our collective channel clients represent every conceivable genre with a broad range of quality, innovative, and relevant content. We recently announced our collaboration on introducing euronews, the multilingual, multi-national, unbiased and objective 24-7 news and information channel that has been represented by Thema throughout Europe, into the various markets of Latin America with guidance from AlternaTV. Our relationships in Latin and North America augment Themas relationships in Europe and Asia, with the sum of our parts providing unparalleled global representation to our content clients, added Roberto Pérez, AlternaTVs acting general manager.Pérez will be participating in the panel discussion International Content, Culture and Diversity on Tuesday, 19 July at 2pm. In addition to Pérez, Leonardo Pinto, senior Distribution director, AlternaTV and Julia Laude-Bousquet, senior Distribution and Marketing manager, Thema will be in attendance at Expo Convergencias.
