U.S. HISPANIC Versión en español

The virtual production set of Grup Mediapro in Miami has already hosted 17 major productions

13 de marzo de 2024

These facilities, equipped with LED and chroma technology, are the largest in South Florida

Since the inauguration of Grup Mediapro’s virtual set in Miami in mid-2023, it has been used for 17 major productions, including commercials, music videos, and events.

The latest major production was the shooting of the new music video by Gente de Zona, in which the popular Cuban duo performs a ‘collaboration’ with singer Celia Cruz. The technology equipped on the set has made it possible to carry out this immersive video in which the group shares the stage with the late Cuban artist.

Mediapro North America’s virtual set in Miami is the largest in South Florida and features a 24-meter wide, seven-meter tall LED screen with more than 780 panels.

The facilities are equipped with Unreal Engine technology, a 3D creation tool that synchronously combines the real environment with digitally created elements. This recording system allows for the exploration of new audiovisual frontiers as it offers infinite customization possibilities and generates immersive environments for all types of shootings.

Simply by changing the digital set, the studio has recreated the streets of Panama for the music video of Farruko’s latest song (Perdóname), revived the image of Celia Cruz, and created different scenarios for productions by Concacaf or Cinema Giants, among other clients.

These facilities are part of a major strategic plan that Grup Mediapro has launched to equip its main production centers with this technology.

In addition to Miami, the group has virtual sets in Barcelona and Portugal and plans to inaugurate facilities in Buenos Aires and New York (1,500m2 north of Manhattan). The large-scale studios combine LED and chroma technology to shoot each production with the most appropriate technology.

This technology facilitates creative work as an infinite number of scenarios can be recreated in the same space, offering an infinite range of customizations. This recording system also makes production work easier since, by concentrating the shooting in one place, the movement of teams and technical material is avoided; this represents a reduction of CO2 emissions between 76 and 80% compared to conventional shooting.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.