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The Mediapro Studio: Consuelo is a journey to the past in 4K with a great production behind it

Vanessa Maldonado| 3 de mayo de 2024

Catalina Porto, Content Director at The Mediapro Studio in Colombia and México, and Consuelo’s Executive Producer

ViX blasts viewers back to the 1950s with Consuelo, a series produced by The Mediapro Studio. The show explores the lives of women during this era and how their roles in society began to evolve. Consuelo‘s executive producers, Catalina Porto (Content Director for The Mediapro Studio in Colombia and Mexico) and Vincenzo Gratteri (SVP of Development at ViX) believe this theme will resonate with streaming audiences.

“The past two years on Consuelo have been an amazing journey, working hand-in-hand with every team at ViX. This project is deeply meaningful to me, not just because it’s a well-produced show, but because it tells a powerfully relevant story. We explore the fight for women’s suffrage and empowerment in 1950s Mexico, while also bringing that era to life in stunning detail,” commented Porto.

This story, she said, is a window into the fight for women’s rights in the 1950s. We’ll see how women gained a foothold in both politics and the business world.

She added that this story shows how things changed for women regarding their participation in politics and starting businesses. “Consuelo goes beyond being a stunning 4K period drama set in the 1950s. It’s a journey back in time with a fresh, contemporary perspective.”

VIX’S BIG BET
For Gratteri, this series is the result of a very big bet on the part of ViX. “We aimed for a top-notch cast, art direction, makeup, and hair. While this meant high standards and tight deadlines, The Mediapro Studio was an incredible partner. We tackled every challenge together, not as vendor and client, but as a single, united team.”

The challenge for both companies was to give it a premium look. “This is why we did the exercise of producing it in Colombia, due to the rebate issues that that country offers, being a 100% Mexican series, set in Mexico in the 1950s.”

Building on Vincenzo’s point,” Catalina Porto added, “the challenge wasn’t just the powerful story or the period setting. It was making it feel authentic.  Many viewers will be recalling their aunts’ or grandmothers’ homes, and how they drank tea – these details were crucial.  In-depth research and a strong budget were essential, and that’s where ViX proved to be an invaluable partner. They understood the importance of faithfully portraying this story and making it resonate with viewers.”

MEXICO AND COLOMBIA UNITED FOR CONSUELO
One of the biggest hurdles for this production involved relocating a large portion of the Mexican cast to Colombia. Additionally, meticulously recreating a truly authentic 1950s Mexican atmosphere on set presented a significant challenge.  Interestingly, an accent coach was brought on board to ensure the cast delivered the period-specific Mexican dialect. “The meticulous attention to detail throughout the series is a testament to the incredible collaboration with ViX.  This platform truly provided the perfect home for Consuelo.”

To create a multicultural atmosphere reflecting the show’s themes, Consuelo boasts a stellar cast. “We secured prominent Mexican actors like Cassandra Sánchez Navarro, while also strategically inviting Colombian stars Catherine Siachoque and Lincoln Palomeque. This casting approach ensures the series resonates with audiences in both Mexico and Colombia, the home countries of these talented actors.”

The excellence extends beyond the cast.  Behind the scenes, a powerful Mexican-Colombian crew was assembled.  Director Kenya Márquez deserves special recognition for her masterful portrayal of Mexican culture throughout the series.

The producer highlighted the positive impact of Colombia’s production incentives. “This project proves it can be done. With careful planning and execution, you can achieve a high level of authenticity while taking advantage of these incentives.”

For Vincenzo Gratteri, Consuelo delves into two fascinating themes. “First, it explores the societal expectations and limitations placed on women in the 1950s, including prevalent machismo. This backdrop perfectly complements Consuelo‘s journey of self-discovery, transformation, and professional growth.  Her compelling path starts with a very relatable need –  supporting her family after her husband’s abandonment. The combination of these elements – the historical context and Consuelo‘s evolution – is what I found truly original and captivating.”

Diario de Hoy

viernes, 27 de septiembre de 2024

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Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

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VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

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ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

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CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

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VIPS
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Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Mi pequeña princesa
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Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

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