U.S. HISPANIC
The Kitchen: After almost four years our Madrid Sales increased our visibility in EMEA
Maribel Ramos-Weiner| 14 de julio de 2021
Alexis Cardenas de The Kitchen
The Kitchen Sales office in Europe, located in Madrid, Spain, and led by Alexis Cárdenas, VP of International Sales, is on its way to its fourth year of operations.
Cárdenas mentioned among the great achievements of these first three years was the inauguration of the Dolby Atmos room in December 2021 “to raise the quality of the final mix” and a 50% increase in sales in European languages.
“Our decision to locate our European sales efforts in Madrid, Spain, three years ago, was a direct result of our rapid growth of studios in territories around the world and the needs of clients in the region. My presence increased our visibility in the EMEA territory, because we were well known in Latin America and the United States, but very new regarding the production of European languages ”, explains Cárdenas, who adds that the launch of the studio in Spain was very important because in that country everything must be dubbed. “It is a difficult market to penetrate due to its long history in dubbing. This year that changed, they already know us in Spain. That was a mega achievement: changing that perception of the studio and gaining acceptance from local clients to work with us.”
In Madrid, The Kitchen has several projects for NBC, Telefonica, and HBO, among others.
Cárdenas mentioned that they are going to expand the Sales team in Europe. Already María Erazo, the Miami Project Manager, was transferred to Madrid a year ago. And they will soon appoint a coordinator for Spain.
“Each new platform gives us a new opportunity to increase the volume of work in our studios. There are languages that we do in-house, we manage and supervise quality control and the workflow is streamlined. Even our studios in the Americas – Brazil, Argentina, Mexico, and the United States – have benefited from European producers, distributors, chains, and European studios, who seek the global saturation of their programming,” she concluded.
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