U.S. HISPANIC
TelevisaUnivision: We will incorporate artificial intelligence in Vencer la Culpa
Maribel Ramos-Weiner| 28 de junio de 2023
Presentación Vencer la Culpa
During the official presentation of the cast of the fifth installment of the Vencer franchise, Vencer la Culpa, its producer, Rosy Ocampo also introduced the TelevisaUnivision’s host created with artificial intelligence and who will also be part of the story which will kick off next Monday the 26th at 8:30 pm on Las Estrellas. Ocampo is already working hand in hand with her writing and innovation teams to include this technology in the telenovela.
“The only way to keep on is innovation. We are studying artificial intelligence because we know that it can be a very useful tool for us in the creation of stories, and character design, and we are just in this researching phase of how we can apply it. I wanted to introduce this digital host today because we are going to premiere segments throughout the series in which she is involved, even though it is a double-edged sword, there will be many positive uses, and in our case, creativity, it will be a great tool,” she commented.
Ocampo highlighted that with Vencer la culpa she managed to include production elements that she had not previously explored and it was thanks to her involvement in series such as Más allá de ti for ViX, “One of the elements was the way in which the story is told (storytelling). In each episode, we play a lot with time because the audience has become savvy in chronological stories making them less appealing because they have seen so much. We also implemented image design, in which we realized that if we want to portray natural environments we must stop overdoing makeup on our actors. So in each episode, we manage to do makeup as naturally as possible; among other things, there is also colorimetry, photography, and more”.
She assured that the Vencer franchise is an original format never made in any country and that has become a hallmark of what is done on TV: “We deal with current issues naturally and something we have learned is that it is gratifying for the audience to be entertained and address current issues, which not only entertain, but also educates.”
She said that there will always be new things to tell “and in our case we are talking about people’s problems such as those regarding mothers or how we want machismo or sexual diversity to be seen.”
Claudia Martín, María Sorté, Gabriela de la Garza and Romina Poza, are the stars of Vencer la culpa, and for the first time in this franchise, male characters were added as part of the main cast, with Gabriel Soto, Carlos Ferro, Matías Novoa and Juan Carlos Barreto.
The musical themes were specially prepared for this story and will be performed by four great musical figures: Daniela Romo, Dulce, Fanny Lu, and Paty Cantú.
Vencer la culpa is an 80 chapters story, originally by Pedro Armando Rodríguez and Gerardo Pérez Zermeño. Benjamín Cann is responsible for the general direction and Alejandro Abaroa for the musical production.
It’s about the life of four women: Manuela, Amanda, Paloma, and Yaneli. Their destinies cross when Dulce (Jesusa Ochoa), a young woman they did not know thoroughly, mysteriously disappears. In the process to find her, secrets will be revealed that will lead the four women to overcome their own guilt. They, like everyone, have a reason or a secret that makes them feel guilty and that they have to overcome in order to move on.
