U.S. HISPANIC Versión en español

TelevisaUnivision showcased its position as a culture platform for advertisers to connect with US Hispanics at an unprecedented scale

31 de mayo de 2024

Becky G. with Donna Speciale, president of U.S. Advertising Sales and Marketing during the Upfront

Donna Speciale, president of U.S. Advertising Sales and Marketing, took the stage at HK Hall in New York City, which was transformed into “Casa Cultura,” an embodiment of the vibrant and passionate audience the company exclusively serves.

“Brands can only win when they are relevant in the culture that surrounds them, and your connection to Latin culture starts right here,” Speciale said. “Nobody has the size, scope, and sophistication like TelevisaUnivision. We are a massive culture platform encompassing thousands of consumer touchpoints – a cross-screen juggernaut with four leading networks, the top Spanish-language streamer, an enormous social audience, 300 radio and local stations – and the home of soccer, music, entertainment, and news for Latinos. Our culture platform is your critical agent for growth, and we are your culture partner – the bridge connecting you to the most coveted consumer base in the country.”

Speciale reinforced the company’s suite of sophisticated capabilities, from its massive creators practice through Así Studios to its Household Graph, which covers nearly 100% of Spanish-speaking households in the U.S. and has been activated by over 250 brands in the last year.

Additionally, she affirmed the company’s leadership position as the home of Latin music with the launch of Sistema Uforia, a new always-on capability for brands to plug into the company’s 500+ music touchpoints spanning its music portfolio – including three new opportunities for brands in 2024-2025:

Lo Nuestro Fest: A three-day festival of Latin Culture in Miami, headlined by Premio Lo Nuestro, the longest-running Spanish-language music award show, in February 2025.

Casa Creator: The largest gathering of Latin creators ever, in conjunction with the company’s youth music awards show Premios Juventud in the summer of 2025

A new artist discovery arm, connecting brands to rising musicians and culture makers as they begin their ascents to stardom, leveraging the company’s proven ability to give a launchpad to the biggest stars of tomorrow.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.