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TelevisaUnivision: La CQ returns to Mexican TV with a new season and a special production team

Vanessa Maldonado| 19 de julio de 2024

Producer Pedro Ortiz de Pinedo prepares new productions of sitcoms, comedy, and telenovelas for TelevisaUnivision and new projects for ViX

Pedro Ortiz de Pinedo, inheritor of a comedy content tradition and son of a sitcom pioneer in Mexican television, has witnessed the industry’s transformation. In an interview, he acknowledged the complexity of adjusting to different audience profiles. However, he has created productions that help him understand and redefine content on open TV in a market that, unlike other countries, hasn’t experienced a massive migration to streaming.

“Open TV is a monster, a different beast to tame. I had the opportunity to understand what was happening and where Mexico is today. We are among the few countries where the slowdown in switching off TV to watch streaming hasn’t occurred as it has in places like the U.S. or parts of Europe,” he said. He added that focusing on research and data analysis provided by Televisa has been crucial for generating new content, covering comedy, sitcoms, and youth-oriented shows.

“At first, we tried to create content similar to streaming, and now they are trying to make products like ours, challenging us to be more precise with the type of content we propose,” he added.

INFLUENCED BY COMEDY CLASSICS

Ortiz de Pinedo, continuing the legacy of his father, Jorge Ortiz de Pinedo, in TV comedy, has revitalized the sitcom genre in Mexico with projects like Una Familia de Diez and La CQ, franchises that have captured the attention and liking of families. “They are pillars of Mexican television. There are great TV shows in the sitcom format that today form the basis of what we do, setting the tone and way of consuming comedy in this country,” he said, highlighting the influence of classics like El Chavo del Ocho, Dr. Cándido Pérez, Papá Soltero, Familia de Diez, and Vecinos.

“The secret is to create content that can gather kids and adults in front of the TV,” he explained. This commitment is reflected in his extensive production schedule, with various seasons in development and new projects promising to keep the essence of situation comedy alive.

Among his projects are the new season of ¿Tú Crees?, the eleventh installment of Una Familia de Diez, and the second season of Chócalas Compayito.

THE RETURN OF LA CQ TO MEXICAN TV

The producer is also bringing back one of the classic series he produced for pay TV with Cartoon Network in 2012, La CQ. “It will have a new generation for new audiences, with kids the same age as the originals. This show is the most successful youth-oriented sitcom format in Mexico and arguably in Latin America, besides being the most re-aired show on TV after El Chavo del Ocho.” To achieve the production volume on his plate, he will open a third production team, the first time he will have three teams working in parallel.

This content will have its first season by the end of the year, with four seasons of 80 episodes being recorded together.

THE BET ON TRADITIONAL TELENOVELAS

Besides comedy projects, Ortiz de Pinedo is undertaking the challenge of revitalizing telenovelas with projects like Amor Amargo, the second adaptation of a Portuguese story, promising to capture the essence of traditional melodrama with a cast mixing familiar faces with new talents. Filming will begin at the end of July, after a year and a half of development, with Héctor Forero’s adaptation leading to the development of two new telenovelas.

Regarding technology and visual quality, Ortiz de Pinedo emphasizes the importance of maintaining the telenovela’s aesthetic without imitating the streaming series style: “We honor the genre,” stressing the need to preserve the distinctive elements that make telenovelas unique and popular among the Latin American audience. “I don’t want to stray from the language that makes you want to watch a telenovela, with well-written scripts and good direction. This genre has a cadence, rhythm, and framing different from series.”

HIS COMMITMENT TO OPEN TV

Despite the allure of streaming, Ortiz de Pinedo remains committed to open TV, finding it a more challenging but equally rewarding endeavor. “Making open TV is complicated but necessary because of its fundamental role in offering diverse entertainment for Mexican audiences. The challenge is to maintain the audience volume on open channels.” He mentioned that he is already preparing projects for ViX.

With projects ranging from sitcoms to telenovelas, Pedro Ortiz de Pinedo continues to leave a mark on Mexican TV, blending tradition with innovation in an ever-evolving industry.

Diario de Hoy

viernes, 27 de septiembre de 2024

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Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

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VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

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ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

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CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

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VIPS
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Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Mi pequeña princesa
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Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
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