U.S. HISPANIC

Televisa: With La Familia Telerín we aim to reach new territories beyond Latin America

Maribel Ramos-Weiner| 4 de marzo de 2016

Ángel Molinero, general director of Ánima Kitchent and Maca Rotter, executive director of Televisa Consumer Products

The series La Familia Telerín (52×7’), which Televisa co-produces with Ánima Kitchent and that will be ready to be aired in 2017, represents for Maca Rotter, executive director Televisa Consumer Products, a strong international brand and the possibility to enter new territories. “We have a great brand and undoubtedly will open a different territory and a different channel for Televisa in entertainment brands that have a very different production, launching and exit platform, in which Latin America continues to be our safe territory, but that is not the goal. The goal is to reach territories we have never touched”, commented Rotter to PRODU during a visit in Miami to present the series in theKidscreens Summit. She mentioned that during that event, close to 25 out of 30 meetings they held were regarding La Familia Telerín.Ángel Molinero, general director of Ánima Kitchent, stated that pre-production of the series began in January and production will begin in a couple of months. “We have already worked over a year on video clips. We have produced nine that have served to rescue characters from the 1960s, modernize them, make them in CGI. We hope to have concluded the first episodes by the end of this year and the series to be broadcast throughout 2017. He explained that all the animations that Ánima Kitchent creates are produced in English because they are dedicated to the creation of entertainment brands at a global scale. “For entertainment, the international language is English”.“As for the series and the production process for the series, from now until it is ready, what we are going to do is generate completely different multi platform contents. That has been one of Anima Kitchent’s specialties when generating content”, added Rotter.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.