U.S. HISPANIC
Televisa: The company’s new logo reflects flexibility and modernity
Maribel Ramos-Weiner| 2 de febrero de 2016
At the beginning of January, Grupo Televisa revealed its new corporate logo, after 16 years with the previous emblem. In an interview with PRODU, Mauricio Carrandi, VP for Corporate Image at the company, expressed that this change was unleashed by the need of a cleaner icon for mobile apps, which could also convey the flexibility and modernity that is now a feature of the TV company. The executive pointed out that the new logos are variations that had been in the corporate handbook for years, so there wasn’t actually a redesign. However, they will -according to new design trends- play with the colorimetry, according to contents or events. He also highlighted that the most dramatic change was the elimination of the central sphere, an element that made a reference to globalization in the 1990s.Since the change at the beginning of the year we have had good feedback. Mr. Emilio Azcárraga proposed and that will be part of our strategy- that we play with the logo´s colorimetry. For example, if it is about a game of our national team, we will use green.Implementation in digital applications was a nightmare, we felt the sphere made it difficult. The new logos work better and are much more dynamic.Old school design says it’s unthinkable to modify a logo, but what we will have now is a logo that will interact more with content and will have a clearer game with things that are happening in the world, he ended.
