U.S. HISPANIC
Telemundo’s La Reina del Sur outperforms Univisión for second consecutive night
Maribel Ramos-Weiner| 6 de marzo de 2011
Telemundo’s La Reina del Sur outperformed Univisión across key demographics last Wednesday, according to Nielsen Media Research.La Reina del Sur grew two consecutive days in a row with 3.1 million total viewers (Persons 2+) and delivered over 2 million (2,009,000) Adults 18-49, up 29% and 31%, respectively, from Monday’s premiere. Additionally La Reina del Sur ranked #1 at 10pm among all broadcast networks in Men 18-34, regardless of language.The delivery of La Reina del Sur helped push Wednesday’s primetime (7-11pm) average to 1,683,000 total viewers, Telemundo’s best prime performance among regularly scheduled programming in NTI history. Locally, La Reina del Sur was #1 across all stations in the time period in Los Angeles, New York, Miami and Houston among key adult demos, regardless of language. Among Spanish-language stations, the telenovela was #1 in Los Angeles, New York, Miami, Houston and Chicago among key demos.In Houston, the novela outperformed all stations regardless of language for the third consecutive night. In Los Angeles, for the second consecutive night among key demos La Reina del Sur outperformed all programs in the market regardless of language.
