U.S. HISPANIC
Telemundo´s Fútbol Estelar: Chivas vs. Tigres 968,000 Persons 2+
Maribel Ramos-Weiner| 6 de mayo de 2011
Telemundo announced that Fútbol Estelar: Chivas vs. Tigres, more than doubled Azteca Américas Futbol Liga Mexicana (FLM) game, Cruz Azul vs. Atlante, both airing on Wednesday, May 4.The Fútbol Estelar: Chivas vs. Tigres match aired from 8pm10:05pm and averaged 968,000 total viewers (Persons 2+) and 664,000 Adults 18-49. Azteca Américas Fútbol Liga Mexicana (FLM) game, Cruz Azul vs. Atlante, which aired from 9:55pm12:05am, averaged 456,000 total viewers (Persons 2+) and 308,000 Adults 18-49, according to data from Nielsen.Locally, the quarterfinal game between Chivas and Tigres outperformed the combined delivery of ABC, CBS and Fox in the time period on KVEA in Los Angeles among adults 18-49 and delivered a 31% share of the television audience and a 51% share of the Spanish language television audience in the market in the adults 18-49 demographic. Among total viewers (Persons 2+) in Los Angeles, the game drew a 37% share of the Spanish language audience.
