U.S. HISPANIC
Telemundo y Verizon Wireless launch Domina La Acción sports report
Maribel Ramos-Weiner| 13 de septiembre de 2011
Telemundo announced a partnership with Verizon Wireless on a 360° multi-platform local sports report sponsorship.Verizon Wireless Domina La Acción sports report, a branded sports segment that will air during local early and late newscasts featuring video highlights as well as local, national and international sports news and scores, launches today.Telemundo will promote the sports report partnership with a dedicated multi-platform campaign comprising on-air, online, mobile and grassroots event elements.The campaign will run in key major markets on KVEA in Los Angeles, WNJU in New York, WSCV in Miami, KTMD in Houston, KXTX in Dallas, WSNS in Chicago, KTAZ in Phoenix and KSTS in San Francisco. The Verizon Wireless Domina La Acción Sports Report will air twice a day on weekdays during the early and late news broadcasts in participating markets.Building on the strength of our local sports coverage, Telemundo and Verizon are committed to delivering this content in an engaging interactive experience to immerse fans in the game, said Enrique Pérez, senior vice president, Local Sales and Marketing, Telemundo.
