U.S. HISPANIC
Telemundo with fifth consecutive month of year-over-year growth among Total Viewers and Adults 18-49
Maribel Ramos-Weiner| 6 de noviembre de 2012
La serie abrirá una franja horaria para las series a las 9pm
Telemundo Media kicked off the new season delivering its best performance ever for the month of October in Monday through Friday prime registering +7% year-over-year growth among Total Viewers (1,344,000) and +7% among Adults 18-49 (675,000), according to Nielsen. Fueled by the performances of Caso Cerrado Edición Estelar, its Rumbo Al Mundial match and blockbuster novelas; Pablo Escobar: El Patrón del Mal and Corazón Valiente, Telemundo is the only Spanish-language broadcaster to achieve year-over-year growth among adults 18-49 in the last five consecutive months, while Univision has declined year-over-year in the same demo for the last three consecutive months. Noticiero Telemundo at 6:30pm was the only evening newscast on Spanish language broadcast television to grow year-over-year for the third consecutive month, while Noticiero Univisión and Noticiero EstrellaTV posted declines among Adults 18-49. Noticiero Telemundo averaged 733,000 Total Viewers, up 10% and 319,000 Adults 18-49, up 14% year-over-year. Caso Cerrado Edición Estelar at 7pm has grown +9% among Total Viewers and +6% among Adults 18-49 year-over-year, averaging 1.58 million Total Viewers and 694,000 Adults 18-49. Corazón Valiente at 9pm averaged 1.28 million Total Viewers and 659,000 Adults 18-49, up +15% and +6% over the 9pm hour delivery in October 2011. At 10pm, Pablo Escobar: El Patrón del Mal (Pablo Escobar: The Drug Lord) delivered an average of 1.7 million Total Viewers and more than one million Adults 18-49, up +19% and +35% year-over-year in the demos.
