U.S. HISPANIC
Telemundo unveils comprehensive multiplatform elections coverage plan under under its signature banner #YODECIDO
Maribel Ramos-Weiner| 2 de octubre de 2015
Noticiero Telemundo anchors María Celeste Arrarás and José Díaz-Balart will lead #YODECIDOs coverage
Coming off its best season ever with the fastest growing broadcast evening newscast, regardless of language, Telemundo News announced its multiplatform coverage plans for the presidential elections under its signature banner #YODECIDO (I decide), a one-of-a-kind effort to inform and empower Hispanic voters nationwide in close partnership with the leading news organization of the country, NBC News.#YODECIDO will bring an unprecedented 275 hours of political coverage, coupled by the deployment of a robust digital platform designed to reach younger voters. Noticiero Telemundo anchors María Celeste Arrarás and José Díaz-Balart will lead #YODECIDOs coverage, joined by more than 10 correspondents who will be documenting the political race nationwide.”The Latino vote will decide the future President of this country and therefore we have a tremendous responsibility with our audience. Our response is #YODECIDO, the largest multiplatform news coverage effort in the history of Telemundo, conceived with a simple, but critical objective in mind: to inform and empower Latinos nationwide. We understand Hispanics have multiple points of view and concerns, and we want to celebrate that diversity and focus on providing the facts and covering all sides of the issues, not just one point of view. We embrace this responsibility, said Luis Carlos Vélez, EVP of Network News for Telemundo.
