U.S. HISPANIC
Telemundo on track to deliver best November primetime in network history
Nastascha Contreras| 24 de noviembre de 2015
Telemundos Monday-Friday primetime programming is on track to deliver the best November performance ever, averaging 1.73 million total viewers and 770,000 viewers among adults 18-49, according to Nielsen. Among adults 18-34, the network is averaging 349,000 viewers.The network is pacing to deliver the largest increase in viewers in November year-over-year compared to all other Spanish-language broadcast networks across all three demos, +342,000 total viewers, +92,000 among adults 18-49 and +81,000 among adults 18-34.Telemundo is on track to deliver the smallest gap on record with Univision for the month of November among all three demos, with a 264,000 difference among adults 18-49, a 114,000 difference among adults 18-34 and a 472,000 difference among total viewers.Driven by the success of Telemundos new bio-musical drama series, Celia, the networks Monday-Friday 8-9pm daypart average increased by 72% among total viewers and 45% among adults 18-49 vs. November 2014. Celia is averaging 1.8 million total viewers and 706,000 viewers among adults 18-49, marking the networks best 8pm novela performance in more than three years.Bajo el Mismo Cielo is averaging 1.6 million total viewers and 768,000 viewers among adults 18-49 this month, increasing Telemundos Monday-Friday 9-10pm daypart average by 41% in both demos vs. last year. In addition, Señora Acero 2 is averaging 1.9 million total viewers and 1.05 million viewers among adults 18-49 in November 2015, continuing the trend of the network averaging over 1 million viewers among adults 18-49 with its Super Series.
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