U.S. HISPANIC
Telemundo Olympic broadcast delivered a total cumulative viewership of 13.8 million during first eight days
Maribel Ramos-Weiner| 9 de agosto de 2012
Telemundo Media doubled its 2008 Beijing Olympics audience among total viewers during the first eight days of the 2012 London Olympics, according to Nielsen. Produced exclusively for the Hispanic audience, the Telemundo Olympic broadcast, led by sportscaster Andrés Cantor, delivered a total cumulative viewership of 13.8 million total viewers through its first eight days of coverage, 22% more than the Beijing Olympics for the same period.Telemundos Saturday, July 28 Olympic delivery was #1 in Spanish-Language TV averaging 854,000 total viewers from 8am to 5pm, outperforming Univision by 58%. Likewise, on Sunday, July 29 from 7am to 6pm, Telemundo nearly doubled Univisions performance with 775, 000 total viewers.On Saturday, August 4, the broadcast of the Mexico vs. Senegal soccer match (9:30am) registered a 99% share of Spanish-language television in Los Angeles; 91% in San Francisco; 87% in New York; 83% in Dallas, and 76% in Houston. Nationally, the soccer match delivered 1.3M total viewers and 817,000 adults 18-49.Telemundo Media’s digital properties also posted strong results registering 706K visitors from July 25 to Aug 4. This generated 841K total visits (324% more than Beijing) with 999K streams (556% more than Beijing) and 8.6M page views (288% more than Beijing).
