Jacqueline Hernández, Chief Operating Officer, Telemundo Media
Telemundo Media, the multicultural agency Tapestry, and Information Resources, Inc. (IRI), announced the launch of a proprietary and innovative new study to maximize the return on investment of Hispanic advertising campaigns to be released this fall. The study will be the first in the industry to utilize IRIs exclusive store-level data and offer clients the ability to utilize its Hispanic Marketing Mix Models to evaluate the effectiveness of Hispanic advertising campaigns. Telemundos partnership with IRI and SMG Multicultural represents another ground-breaking effort to qualify and quantify the power of the U.S. Hispanic to deliver category-leading business results to marketers. As a leader in exploring and understanding the unique needs and motivations of the U.S. Hispanic, Telemundo is proud to play a key role in an ongoing study that will demonstrate what really takes to win at the cash register, said Jacqueline Hernández, Chief Operating Officer, Telemundo Media. The findings of the innovative study will determine which mix of media strategies provide the maximum return on investment and will improve the execution of Hispanic-focused advertising campaigns by targeting data only from stores in predominantly Hispanic areas. This approach is a radical shift from the industry standard which has, until now, measured return on investment of Hispanic-focused advertising campaigns against general market consumer data as a whole.
NATPE 2013 addresses the opportunities in Spanish-language television
Telemundo Media appoints Gregg Liebman to SVP of Advertising Sales Insights & Strategy
86% of Latinos identify the family unit as central to their identity
Douglas Darfield named EVP of Research and Strategic Insights for Telemundo Media
Telemundo announces roster of sponsors for the 2011 Billboard Latin Music Awards
Telemundo partners with T-Mobile on 360° campaign for Los Herederos Del Monte
mun2 and Telemundo Studios begin production of dramela RPM MIAMI
Telemundo and LOreal USA partner to launch Club de Noveleras
Telemundo COO Jacqueline Hernández shares findings of new research study Generation YLA
Telemundo to integrate consumer insights into content across its networks
Telemundo and General Mills partner on Alguien te mira multi-platform integration
Telemundo Promotes Susan Solano Vila to Executive Vice President of Marketing
Telemundo: Alguien te mira will be the next gamble for the network
Florida Cable Forum begins Thursday, June 17th at the Ritz Carlton Key Biscayne