U.S. HISPANIC
Telemundo Media fastest growing Spanish language broadcast network in primetime
Maribel Ramos-Weiner| 28 de febrero de 2013
La Patrona (9pm) reached a new milestone with its ratings surge of over 2 million Total Viewers
Coming off a record breaking start of the new year, Telemundo Media continues to build on this momentum by delivering the networks best February performance in its history with over 1.3 million total viewers (1,324,000) during Monday through Sunday primetime, according to Nielsen. Telemundo was the fastest growing Spanish-language broadcast network during Monday through Sunday primetime among total viewers and adults 18-49 (676,000), delivering double-digit gains among both demos versus the prior year. In addition, Telemundo best delivery for the month of February in Monday through Friday primetime averaging over 1.4 million viewers (1,421,000).Telemundo also widened its lead in Monday through Sunday primetime over #3 ranking network UniMás, averaging +86% more total viewers (1,324,000 vs. 711,000); and up +71% more adults 18-49 (676,000 vs. 395,000).At 7pm, Caso Cerrado Edición Estelar drew over 1.7 million total viewers for the second consecutive month and 753,000 among Adults 18-49 averaging more than 700,000 in the demo for the fourth straight month.At 8pm, Pasión Prohibida averaged over 1.2 million total viewers during this month.At 9pm, La Patrona reached a new milestone with its ratings surge of over 2 million Total Viewers and 1,145,000 Adults 18-49 during the week of February 18, (up 37% and up 46% vs. its premiere week respectively). At 10pm, El Rostro de la Venganza averaged 1 million Total Viewers.
