U.S. HISPANIC

Telemundo Media expands multi-year agreement with Lionsgate

Maribel Ramos-Weiner| 5 de febrero de 2013

The Hunger Games takes part of the deal

Telemundo Media announced that it has licensed the rights to broadcast numerous films from Lionsgate. The multi-year agreement brings the box-office blockbuster, The Hunger Games, starring actress Jennifer Lawrence, to U.S. Spanish-language television audiences for the first time beginning in 2015. Additional films debuting as part of the licensing agreement include The Last Stand, The Three Musketeers and 16 other titles.“Hispanic audiences are truly passionate about movies and are more likely to go to the theater than any other ethnic group. Our agreement with Lionsgate Films will bring blockbuster releases featuring their favorite stars, including Sylvester Stallone, Arnold Schwarzenegger and Dwayne “The Rock” Johnson, directly into their living rooms,” said María Iregui, VP of Program Planning and Scheduling, Telemundo Media.“We are delighted to extend and expand our partnership with Telemundo to include numerous current and upcoming films. Telemundo is an iconic brand serving the fastest-growing segment of the U.S. entertainment audience, and we believe that these titles will resonate with their viewers for years to come,” said Lionsgate president of Worldwide Television & Digital Distribution Jim Packer.This deal extends an ongoing relationship between Telemundo Media and Lionsgate. In the past, Telemundo and Lionsgate have partnered to bring films such as the Twilight saga, The Expendables, The Expendables 2 and Red, among others, to the network’s millions of Spanish-language viewers in the U.S.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.