U.S. HISPANIC
Telemundo launches national campaign #NuestroOrgullo to celebrate Hispanic Heritage Month
Maribel Ramos-Weiner| 8 de septiembre de 2017
The company-wide campaign will feature Telemundo national and local talent in a series of public service announcements that encourage Latinos to take pride in and celebrate their heritage
Telemundo announces the launch of #NuestroOrgullo, a national campaign celebrating culture, traditions, and contributions of Latinos in the United States during Hispanic Heritage Month (September 15–October 15).
Under the banner of its award-winning corporate social responsibility initiative, El Poder En Ti (The Power in You), the company-wide campaign will feature Telemundo national and local talent in a series of public service announcements that encourage Latinos to take pride in and celebrate their heritage. Additionally, the campaign will include weekly in-show segments across network shows and daily digital and social content that highlight cultural pride and moments of inspiration. The campaign will also spotlight Hispanic industry leaders and community partners.
“Today, at 57 million strong and with US$1.7 trillion in buying power, Hispanics don’t just have a voice, this community has the strength of a nation. During Hispanic Heritage Month, we are proud to celebrate our Latino heritage and contributions as this valuable community continues to fuel America’s economy across all sectors in our country,” said César Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.
The campaign will feature a series of custom on-air public service announcements featuring Telemundo talent, including Rafael Amaya, Maria Celeste Arraras, Andres Cantor, Jose Díaz-Balart, Ana María Polo, Don Francisco, and Carlos Ponce, among many others. In addition, the network will air a series of weekly segments and special reports across network shows including Al Rojo Vivo, Un Nuevo Día, Suelta La Sopa, Titulares y Más, Enfoque and Noticias Telemundo.
The network will also roll out a series of Draw My Life videos in Spanish and English that will introduce Hispanic Heritage Month and its history, and share life stories of notable Hispanic leaders from a variety of sectors and countries.
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