U.S. HISPANIC
Telemundo is the only Spanish-language broadcast to grow within election coverage viewership over 2008
10 de noviembre de 2012
NBC News's Democracy Plaza
Telemundo Media saw significant growth among viewership within key demographics for its primetime election night coverage over the networks 2008 election night coverage. It reported increases of 30% within Total Viewers and 24% among Adults 18 to 49, according to Nielsen.The network was the only Spanish-language broadcast station to expand its election coverage viewership over 2008. Univision saw decreases of 20% within Total Viewers and 26% among Adults 18 to 49 in comparison to its 2008 8 to 11pm programming. In the realm of social media, Telemundo was also the leading Spanish-language broadcast network obtaining .2 million mentions across Facebook, Google+ and Twitter, according to Trendrr Social TV. It came in fifth place against the top 10 broadcast networks and programs, regardless of language, in terms of social media mentions for the night. U.S. Hispanics played a key role in the outcome of the elections said Sylvia Rosabal, senior VP of News at Telemundo. Our community performed its civic duty in unprecedented numbers and we are proud to have delivered the most comprehensive and engaging up-to-the minute election coverage across social media and on-air live from NBC News’s Democracy Plaza, as well as our new studio in Miami and multiple locations across the country.
