U.S. HISPANIC
Telemundo Deportes’ Total Audience Delivery for the four-day Knockout Round is up 39% from the Group Stage
Maribel Ramos-Weiner| 6 de julio de 2018
Brasil Mexico
Telemundo Deportes’ exclusive Spanish-language presentation of 2018 FIFA World Cup Russia continues to deliver strong viewership through the Round of 16, reaching 33.5 million TV viewers (through all 56 matches).
Telemundo Deportes’ Total Audience Delivery for the four-day Knockout Round is up 39% from the Group Stage, averaging 3.25 million viewers (vs. 2.33 million). In addition, Telemundo’s TV-only average of 2.8 million viewers for Round of 16 action is up 46% from the network’s Group Stage audience.
World Cup Knockout Round coverage also helped Telemundo deliver its best-ever Monday and Tuesday daytime (9am-5pm ET) audiences.
In addition, the Brazil-Mexico game on Monday ranks as the most-watched weekday daytime program in Telemundo history with an average of 4.4 million viewers (5.0 million for the two-hour match window).
Telemundo Deportes’ digital presentation continues to shatter records. On Tuesday, live streaming via TelemundoDeportes.com, the Telemundo Deportes En Vivo app, and the NBC Sports app, hit 1.8 billion live minutes viewed – setting the new Spanish-language World Cup record for live minutes with eight matches still to play. Telemundo Deportes’ digital has also generated a record 120 million livestreams.
