U.S. HISPANIC
Telemundo Deportes’ extensive coverage of Tokyo Olympics reached 10.6 million viewers on Telemundo and Universo
Maribel Ramos-Weiner| 11 de agosto de 2021
Ray Warren de Telemundo Deportes
Telemundo Deportes wrapped up its extensive coverage of the Tokyo Olympics, reaching 10.6 million viewers on Telemundo and Universo. In addition, the Olympics generated 16.5 million minutes streamed across Telemundo Deportes’ digital platforms, up 22% from Rio 2016.
Telemundo Deportes’ exclusive Spanish-language coverage of the Tokyo Olympics was the most extensive Olympic coverage ever in U.S. Spanish-language. Approximately 250 Telemundo personnel, including a team of more than 25 on-air talent, experts, and Olympians, provided viewers with more than 300 hours of the most unique, authentic coverage of the Games, supplemented with 1,000+ pieces of short-form video and editorial content across digital platforms.
“Telemundo Deportes’ coverage of the Tokyo Olympics was unprecedented. With more hours than ever for storytelling, we were committed to delivering the best Olympic moments that were relevant to the Hispanic audience, in a challenging and different environment. From Mexico advancing to the bronze medal match in men’s soccer to the historic performance of Venezuela, Colombia, and Puerto Rico in track & field, Ecuador’s gold medals in cycling and weightlifting, and the silver medals Colombia and Venezuela won in BMX,” said Ray Warren, president of Telemundo Deportes. “We are proud of the tremendous efforts between our teams in Tokyo and Telemundo, and our close collaboration with NBC Sports. It is an amazing achievement.”
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