U.S. HISPANIC
Telemundo Deportes delivers 73% viewership increase for FIFA Women’s World Cup round of 16
Maribel Ramos-Weiner| 28 de junio de 2019
EEUU Espana Mundial Femenino
Telemundo Deportes’ Summer of Soccer presentation has delivered big viewership increases across the 2019 FIFA Women’s World Cup and Copa America tournaments, based on national ratings data from Nielsen, and digital data from Adobe Analytics.
The Women’s World Cup Round of 16 matches averaged a Total Audience Delivery of 363,000 viewers across Telemundo, Universo, NBCSN, TelemundoDeportes.com, the Telemundo Deportes app, and the NBC Sports app – a 73% increase over the 2015 Women’s World Cup, which was played in Canada (210,000 average viewers on Telemundo’s platforms).
On digital, thus far, the tournament has delivered a total of 22.5 million minutes across Telemundo Deportes’ digital videos.
Monday’s U.S.-Spain match headlined Telemundo’s Women’s World Cup Group Stage results, as the game posted a Total Audience Delivery average of 740,000 viewers, to rank as the most-watched weekday FIFA Women’s World Cup match in Spanish-language television history.
Telemundo Deportes’ presentation of the Copa America tournament, which concluded Group Stage competition on Monday, averaged a Total Audience Delivery of 1.0 million viewers.
Eight of the 18 Copa America matches exceeded 1 million viewers across all platforms – quadrupling the two such games in 2015 – highlighted by 2.1 million viewers for the Argentina-Paraguay match on Wednesday, June 19.
On digital, Copa America delivered a total of 47.6 million minutes across Telemundo Deportes’ digital video.
