U.S. HISPANIC
Telemundo Deportes coverage of 2019 FIFA Women’s World Cup France delivered strong numbers in opening weekend
Maribel Ramos-Weiner| 11 de junio de 2019
Partido Inglaterra Escocia
Telemundo Deportes coverage of 2019 FIFA Women’s World Cup France delivered strong numbers in the opening weekend, based on fast national data from Nielsen, and digital data from Adobe Analytics.
Through the seven matches that aired over the weekend, Telemundo doubled the 2015 Group Stage average (excluding 2015 Mexico matches, as that team didn’t qualify for this year’s event).
Telemundo Deportes’ three-day tournament opening TV-only audience averaged 258,000 viewers, outperforming historical group stage averages, (excluding Mexico team) – up +104% from the group stage average of the 2015 FIFA Women’s World Cup (127,000 viewers) and up +39% from the group stage average of the 2011 FIFA Women’s World Cup (186,000 viewers).
On the digital front, France’s 4-0 win against South Korea set the Telemundo record as the most live streamed Women’s World Cup match in network history with 25,000 live streams, surpassing the previous high set on June 9, 2015 (Colombia vs Mexico with 22,000 live streams).
Digital live streams through opening weekend has already surpassed the entire 2015 group stage total by +15%, 82,000 vs 71,000 – excluding matches that were shown only on digital platforms in 2015.
England’s win against Scotland on Sunday is Telemundo’s most-watched game of the tournament with a Total Audience Delivery average of 472,000 viewers across Telemundo, TelemundoDeportes.com, the Telemundo Deportes En Vivo app, and the NBC Sports app.
