U.S. HISPANIC
Telemundo delivers strong season-to-season growth in Monday-Friday primetime among key demos
Maribel Ramos-Weiner| 11 de septiembre de 2015
Telemundo announced it is on pace to deliver a solid performance among Adults 18-49 during Monday-Friday primetime, averaging 757,000 viewers, a nine percent increase from last season (697,000), and 332,000 Adults 18-34, up five percent versus last season (317,000). Based on these results, Telemundo is ranking as the fastest growing Spanish-language broadcast network in absolute numbers among both key demos in Monday-Friday primetime. Its Monday-Friday programming at 10pm is set to deliver the networks highest- rated season ever in that day part, with 1.19 million adults 18-49. Since the season three premiere of El Señor de los Cielos on April 21, Telemundo ranks as the number one network in the 10pm time slot, regardless of language, among Adults 18-34 on Monday-Friday with 712,000 viewers. This season will mark Telemundos smallest gap ever with Univision in Monday-Friday primetime programming, with a 500,000 difference among Adults 18-49 and a 244,000 difference among Adults 18-34. In addition, Telemundo is set to garner a record-setting 33% share among Adults 18-49 with Monday-Friday primetime this season, marking the fifth consecutive season of share growth and highest in network history.Telemundos ratings success this season is boosted by record-setting broadcasts of tent pole award shows and novela finales. The 2015 Billboard Latin Music Awards ranked as the highest-rated broadcast of the show in network history, delivering an average of 1.46 million Adults 18-49; meanwhile, Premios Tu Mundo delivered its best-ever performance, averaging 1.16 million Adults 18-49. Additionally, Tierra de Reyes ranked as the networks second-highest rated 9pm novela finale with 1.26 million adults 18-49. And Bajo el Mismo Cielo launched as Telemundos most successful 9pm novela in three years.
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