U.S. HISPANIC
Telemundo delivers best July in network history
Maribel Ramos-Weiner| 31 de julio de 2012
Pablo Escobar: El Patrón del Mal has contributed to Telemundo´success
July 2012 marks Telemundos best July on record in Monday through Friday prime averaging 1,468,000 Total Viewers and 731,000 Adults 18-49, with +30% and +23% year-over-year growth, respectively, according to Nielsen. Year-over-year, Telemundo increased its share of the Spanish-language broadcast television adults 18-49 audience by +4 share points, capturing 26% of the viewers. Additionally, for the second consecutive month, Telemundo is the fastest-growing Spanish-language broadcast network year-over-year in Monday through Friday prime among Total Viewers and Adults 18-49. In contrast, TeleFutura is down by double-digits among both total viewers and adults 18-49 year-over-year, reporting -21% and -32% declines, respectively. Caracol TV´s Pablo Escobar: El Patrón del Mal premiered on Telemundo Monday, July 9 at 10pm and has averaged nearly 1.9 million Total Viewers and 1.1 million Adults 18-49 premiere-to-date. The novela increased the time periods delivery year-over-year by +45% and +53% in the demos and has captured a 29% share of the Adults 18-49 Spanish-language television audience at 10pm, nearly doubling the networks share in the time period over the previous month. At 10pm, Pablo Escobar: El Patrón del Mal beat CBS among Adults 18-34 every night since its premiere, plus topped ABC in the demographic on 10 out of 15 nights and NBC on 9 nights. The novela topped at least one English-language broadcast network among Adults 18-49 on 8 out of 15 nights or 53% of the time in July. Rosa Diamante, which premiered Tuesday, July 10 at 8:30pm and regularly airs at 8pm, has averaged over 1.3 million Total Viewers and 660,000 Adults 18-49 since its premiere.
