U.S. HISPANIC
Telemundo.com among the top three most engaged video experiences
Maribel Ramos-Weiner| 23 de agosto de 2011
The website is one of the top three television network websites across several key categories
In July 2011, {Telemundo.com} ranked as one of the top three most engaged video experiences among all television networks and ranked highest for viewser engagement among other Spanish language websites, as measured by the number of videos per visitor and minutes per viewer, according to comScore.Telemundo.com is one of the top three television network websites across several key categories. The site reports an average of 21.5 videos per viewer and 67.6 minutes per viewer. Telemundo.com delivered twice as many videos per viewer and minutes per viewer than Univision.com. The website recently delivered its best quarter ever, reporting a record in video streaming with nearly 31 million streams delivered for the quarter, +128% year-over-year growth. Telemundo.com also delivered record unique visitors for the quarter, attracting nearly 3.5 million uniques.A recent study from the Pew Internet & American Life Project reports that U.S. Hispanic adults are the most active demographic with regard to broadband Internet use for watching videos online. 81 percent of Hispanic adults watched videos online in May 2011, compared to 76 percent of African American adults and 69 percent of white adults.
