U.S. HISPANIC
Telemundo announces sponsors for Billboard Latin Music Awards
Maribel Ramos-Weiner| 20 de octubre de 2020
Carrie Stimmel
Telemundo announced its corporate sponsors for the 2020 Billboard Latin Music Awards.
The world’s top brands including Garnier Fructis, Mazda, OREO, State Farm, T-Mobile, Toyota, Verizon, and Xfinity will bring the star-studded event to life with thrilling brand activations that underscore the power of music to bring people together across all viewing platforms from Red Carpet and Post-Show Livestreams to Moments and Highlights, all featured across social platforms for fans to catch the night’s iconic, trending moments.
Latin Music’s longest-running awards show will be broadcast live on Telemundo, Wednesday, October 21st, kicking off at 7pm/6c with a red carpet pre-show followed by the three-hour awards show at 8pm/7c.
“Today more than ever, it’s important to learn from, support, and connect with multicultural communities. The Billboard Latin Music Awards shine a spotlight on the power of music to bring together families, friends, and society and to transcend language, geography, and screens,” said, Carrie Stimmel, EVP, Lifestyle, and Hispanic Advertising Sales, NBCUniversal. “We’ve collaborated with our stellar line up of sponsors to bring engaging, authentic integrations to life that both celebrate the voices of Latin music and culture for our viewers and drive true tangible business impact from lifts in KPIs to actual sales conversions for our partners.”
The Billboard Latin Music Awards will coincide with Billboard’s Latin Music Week, a three-day virtual experience dedicated to Latin music, culture, and entertainment that kicks off October 20th.
