Telemundo’s Premios Tu Mundo reached over 4.1 million Total Viewers

The broadcast of Telemundo’s third annual Premios Tu Mundo last Thursday ranked as the network’s #1 primetime entertainment special this season averaging nearly 1.1 million Adults 18-49 and 1.9 million Total Viewers, according to Nielsen. The awards show, hosted by Gaby Espino and Aaron Díaz, featured top musical acts such as Lucero, Juanes, Los Tucanes de Tijuana, and David Bisbal, reached a cumulative audience of 4.12 million Total Viewers and 2.23 million Adults 18-49. The awards show also ranked #1 in New York and Miami, regardless of language among adults 18-49. The awards show, which aired live from the American Airlines Arena in Miami, Florida was preceded by the star-studded blue carpet pre-show La Alfombra de Premios Tu Mundo, which delivered its best performance ever averaging 1.38 million Total Viewers and 751,000 Adults 18-49. Premios Tu Mundo ranked as the #1 Hispanic Social TV Show among broadcast and cable networks according to Nielsen Social, registering 1.5 million impressions on Twitter during the telecast, and beating out other major awards shows that aired over the last year in terms of engagement (Tweets per Unique Authors), including the Premios Lo Nuestro 2014, 86thAcademy Awards, 40thAnnual People’s Choice Awards and the 2013 MTV Video Music Awards.